WORK WITH farrell

marketing & Communications

I take the chore of promoting your business off your plate so you can focus on everything else.

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Public Relations

Don’t let a media crisis derail your business. Be prepared with a custom plan. I can help!

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Writing

Yes, AI exists. The problem is that everyone is using it. Do you want your business to sound like a computer or a person?

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Contact Me

I have served at all levels of marketing, from administrator to director, and I have seen how poor communication, lack of transparency, and inconsistent leadership can derail a project, crush morale, and foster long-term institutional distrust.

Let me help your business address the breakdown in your communications and work with your staff to restore trust and organizational health.

consulting

mENTORSHIP/coaching

I’ve worked under both exceptional managers and others who weren’t effective. I’ve led well, and I’ve faced missteps as a manager. Those experiences have taught me valuable lessons I’m eager to share with professionals navigating conflict resolution or other management issues.

Communications Audit

I will form a task force representing every department to assess all communication channels, identify strengths and gaps, and develop a staff-driven plan that leadership will endorse.

$150-$200 p/h
depending on the project.

Design

I have designed countless projects over the course of my career, from logos and brochures to bookmarks, digital promotions, and even toy bus wraps for a POTUS campaign! These are only a few highlights. I have experience with Adobe Creative Suite and Canva.

Image of a postcard called Cocktails for a Cause
A circle logo with spokes coming out of the right side. Center of logo has text The Hub, your digital gateway
Logo consisting of the shape of the state of Michigan as hair, a small star to indicate where Kalamazoo would be located on the state, a pair of taped of glasses beneath
Image of a trifold brochure designed for Cancer Families United that lists content about the organizations to demonstrate how the designer is capable of creating brochures.
An 11 x 17 poster featuring a small boy. Text reads When I grown up I want to be a Fireman. Poster features a cancer survivor and discusses how 1 in 7 children die from cancer and promotes pediatric cancer awareness month which occurs in September.
A colorful image created for Kalamazoo Public Library that features images of branches of the library, location names and a tagline, Leading a stronger community through literacy, learning, and innovation.
A gold logo featuring the shape of the state of Michigan with the words Cancer Families United wrapped around it. Header at the Top text states No Quittin in the Mitten! bottom states Until There is a cure.
A Facebook Event cover page for an event promoting violinist Hilary Hahn that was designed for a test event for The Stulberg String Orchestra.

media

I don’t just build the strategy; I deliver the message. Comfortable on-air and on-mic, I bridge the gap between executive leadership and public-facing persona. Whether it’s a lens or a lapel mic, I know how to command a room, and a screen, to drive your mission home.

Image of Kalamazoo Public Library
Image of a woman holding a brochure that says Overdue Brew. She is interviewing about a library program. Links o a news story.
Image of a woman standing in front of a car and a sign. She is interviewing a about a car raffle. Links to a news story.
Icon for an audio file. Links to a radio commercial for Kalamazoo Public Library's 150th Anniversary.

advocacy

In December 2013, my son’s diagnosis with acute lymphoblastic leukemia introduced me to Cancer Families United, a network of parents navigating the same terrifying reality. As I learned how critically underfunded and overlooked pediatric cancer treatment is, I channeled my anger into advocacy. I joined the board in 2014 and immediately began driving results: creating marketing campaigns, organizing fundraisers, and lobbying on Capitol Hill. This work culminated in a major victory in 2018, when I played a role in the passage of the Childhood Cancer Survivorship, Treatment, Access, and Research (STAR) Act.

Image of a family, husband wife and son. Links to a story from Encore Magazine.